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Posts tagged “iPad

Mobile Commerce (m-commerce) has finally arrived

Bravo! Mobile Commerce (m-commerce) has finally kicked off. People are moving towards shopping using Smartphones and Tablets. According to Statista, a leading Internet statistics company from Germany, mobile commerce sales have quadrupled from 2% to 8% over the past two years.

In March 2012, more than 40 million people in the US i.e. approximately 13% of about 300 million people in the country, visited Amazon using a tablet or smartphone. The above exhibit is a suggestive extrapolation of the current trend upto 2014.

The four biggest online retailers—Amazon, eBay, Netflix, and Wal-Mart—saw millions (double-digit) of Mobile web/app visitors.

Apparently, both smartphone and tablets equally took away the share of PC visits to online retailers.

Higher the household income, higher the percentage of tablet owners. Clearly, tablet owners are the affluent buyers.

The tablet is still a premium device and for people who have more disposable income, so the average value of an order placed from a tablet is the highest of all three devices. But, the PC continues to be the primary purchasing medium, resulting in the highest conversion rates. The smartphone acts rather as an exhibitor for online stores, and, thus, may or may not result in a purchase when compared with the ease of navigating websites on a PC or a tablet.

Is iPad the new laptop?

As there would be mixed answers to this question, I am struggling to figure out whether the iPad (and devices alike) can replace the laptop. Let us try to analyze the various benefits each has to offer.


It is pretty much the desktop these days. The various features a decent laptop provides:

  • Portable computer
  • WiFi + Bluetooth (3G with add-on hardware, or with a netbook)
  • Dedicated keyboard
  • Dedicated mouse-pad
  • Multimedia such as speakers, microphone and webcam
  • Decent-to-good battery life
  • Touch screen option in tablet computers


A self-contained mobile device that has anything one could ever ask from a computer. To name a few, the features an iPad has to offer:

  • Touch screen tablet computer
  • WiFi + 3G + Bluetooth
  • Touch screen UI keyboard
  • Multimedia such as speakers, microphone and webcam
  • Decent battery life

The iPad offers sophistication, portability, and convenience of a touch screen. Many B-schools, such as the HULT international business school offer iPads to all incoming students. But, can it replace the laptop? Can it offer the same productivity a laptop does? For instance, if I were to perform the following activities on a laptop:

  • Type a 10-page word document
  • Browse 10 different websites on the internet
  • Chat with friends for an hour

and then repeat them on an iPad, would I be able to accomplish all of the tasks in about the same timeframe and with the same ease on an iPad as I would on a laptop? No. Of course, it would be fun to carry the sexy touch screen wherever you go, but then it would be very tedious to use it even as a personal device for longer durations.


I personally use a laptop, but I also carry a wireless keyboard-mouse pair. Basically, I have three standalone pieces:

  • Laptop
  • Wireless keyboard
  • Wireless mouse

The laptop is needed majorly as a housing unit for the processor and the screen. The speed that can be attained on a real keyboard, I don’t think, can possibly be achieved on an on-screen keyboard, which in turn blocks the screen. More importantly, the greatest invention of all peripherals, the mouse, is so hard to do away with! Also – do not forget the ergonomics aspect. The screen at the eye level is desired, with the keyboard and mouse within a short reach.

Logitech came up with an interesting app, Touch Mouse, which turns your iPhone or iPod touch into a wireless trackpad and keyboard for your computer. Maybe manufactures should commercialize the iPad and other portable touch screen devices with a projectable keyboard and mouse: productivity and portability, both accomplished. 3G is enabled on my laptop, and I carry the three pieces wherever I go. More importantly, I can’t do without the fingerprint scanner that saves all of my passwords. It would be nice to see the iPad come up with, say, an iris scanner in the camera to store all passwords. Now, how cool is that?