Mobile Commerce (m-commerce) has finally arrived
Bravo! Mobile Commerce (m-commerce) has finally kicked off. People are moving towards shopping using Smartphones and Tablets. According to Statista, a leading Internet statistics company from Germany, mobile commerce sales have quadrupled from 2% to 8% over the past two years.
In March 2012, more than 40 million people in the US i.e. approximately 13% of about 300 million people in the country, visited Amazon using a tablet or smartphone. The above exhibit is a suggestive extrapolation of the current trend upto 2014.
The four biggest online retailers—Amazon, eBay, Netflix, and Wal-Mart—saw millions (double-digit) of Mobile web/app visitors.
Apparently, both smartphone and tablets equally took away the share of PC visits to online retailers.
Higher the household income, higher the percentage of tablet owners. Clearly, tablet owners are the affluent buyers.
The tablet is still a premium device and for people who have more disposable income, so the average value of an order placed from a tablet is the highest of all three devices. But, the PC continues to be the primary purchasing medium, resulting in the highest conversion rates. The smartphone acts rather as an exhibitor for online stores, and, thus, may or may not result in a purchase when compared with the ease of navigating websites on a PC or a tablet.